Trademark Dilution Assignment Example | Topics and Well Written Essays - 1500 words

Trademark Dilution - Assignment Example As a result brand identity is an important part of the company. There comes a time however, when newer companies secure trademarks that are almost identical to those that are already more established. Think of a scenario for instance where two or more schools share the same uniform. This interference with trademarks can be called by different names but the most relevant to the topic we are about to discuss is dilution. Dilution was the subject if great controversy at the time of its founding. The idea is that there are large companies that wish to protect their already established trademarks. Therefore the best thing for them is to support the passing of dilution clauses into law to deny newer entrants the opportunity to try and make money from establishing their trademarks along the standards already set by the established brands. This paper shall seek to study the history and current state of trademark dilution. There shall be case studies that are analyzed so as to show how trademark dilution has evolved through rulings and also legislation. Another important aspect of trademark dilution is whether or not in reality, trademar4ks prevent such uncouth behavior as the industry is trying to prevent. Of course it is one thing to cry foul about trademarks and quite another to establish their effectiveness. The reason why this is the case is primarily because creative departments in companies develop novel means to reciprocate the efforts and products of other companies. Trademark dilution is the United States for instance is a fairly recent phenomenon bearing in mind that the necessary legislation was passed in 1995. That was the year that the Federal Trademark Dilution act was passed. It sought to protect large companies against the ‘gradual whittling away’ of renowned brands by new entrants1. This was an effort to protect big business at the expense of upcoming businesses. This, as the more fashion conscious will note, is a famous fashion brand. The